![]() Through the sales of Fanta, Max kept the local operation alive, despite not being able to have any contact with US headquarters. Max marketed this new drink under the name Fanta, a shortening of the German word ‘fantasie’. The result was a soda a bit like ginger ale. To keep the operation running, the German-born head of the local operation, Max Keith, came up with a way to mix whey and apple fibre with whatever seasonal fruit was available. In 1939 Coca-Cola had 43 bottling plants and over 600 local distributors across the country. But with the outbreak of World War II it became impossible to import the ingredients needed to formulate Coke. At the time, the Coca-Cola business in Germany was one of the world’s most successful, second only to the company’s sales in the United States. So let’s start this story at the beginning.įanta traces its origins back to World War II. With a new range coming to New Zealand soon, we look back over Fanta’s surprising story. “Fanta Orange is our leading flavour and over the years we have expanded the range to include Grape, Zero, Strawberry Sherbet, Blueberry and Sour Watermelon as well as some exciting options yet to come” she said. “Fruit flavours are the heart of our brand.” Brand Manager, Gina Beck
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